Classical Appeals
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Overview
Carefully view this video for an over of the Classical Appeals. Jot down basic definitions for Ethos, Pathos, and Logos on your study guide in the appropriate areas.
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ETHOS
is the appeal
to ethics or character. The writer
or speaker presents him or herself to the audience as credible, trustworthy,
honest and ethical. This presentation makes
the audience believe in the author.
Ethos: Analysis Tips - We can’t just believe anyone. Ethos is a way that the author can build up his or her credibility. Ask the following questions to evaluate the author and if he or she is an expert in the topic:
Analysis: Watch the following videos and complete part C of your Study Guide.
Ethos: Analysis Tips - We can’t just believe anyone. Ethos is a way that the author can build up his or her credibility. Ask the following questions to evaluate the author and if he or she is an expert in the topic:
- What are the writer’s qualifications?
- How has the writer connected him/herself to the topic being discussed?
- Why should we believe the writer or presenter?
- What type of reputation does the speaker have?
Analysis: Watch the following videos and complete part C of your Study Guide.
example #1 |
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example #2 |
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logos
is the appeal to logic and reasoning. The author uses facts, evidence, and reason to make the audience think about what is being presented.
Logos: Analysis Tips - In an argument, we want to use specific details and facts to support our assertion. However, when we use too many facts or the information is confusing, we can lose our audience. Evaluate logos by asking the following questions:
Analysis: Watch the following videos and complete part C of your Study Guide.
Logos: Analysis Tips - In an argument, we want to use specific details and facts to support our assertion. However, when we use too many facts or the information is confusing, we can lose our audience. Evaluate logos by asking the following questions:
- Is the argument logical?
- Does the writer use clear and relevant facts and statistics?
- Is enough evidence provided to convince you of the idea?
Analysis: Watch the following videos and complete part C of your Study Guide.
EXAMPLE #1 |
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EXAMPLE #2 |
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pathos
is the appeal to emotion. It uses vivid language, emotional language and numerous sensory details. Pathos makes the audience feel something about topic.
Pathos: Analysis Tips - Appealing to emotions can be a strong means of persuasion. Many of advertisements we experience are directed influencing our emotions because this technique is so effective. Ask the following questions to make sure you are making a good decision without being tricked:
Analysis: Watch the following videos and complete part C of your Study Guide.
Pathos: Analysis Tips - Appealing to emotions can be a strong means of persuasion. Many of advertisements we experience are directed influencing our emotions because this technique is so effective. Ask the following questions to make sure you are making a good decision without being tricked:
- Are vivid examples, details and images used to engage the reader’s emotions and imagination?
- Does the writer appeal to the values and beliefs of the reader by using examples readers can relate to?
- What motive does the writer have for appealing to your emotions?
- Does the author use any other evidence like facts or statistics to influence my decision?
Analysis: Watch the following videos and complete part C of your Study Guide.
example #1 |
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EXAMPLE #2 |
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